about

Hello. I was born in São Paulo but am a New Yorker living in Rio de Janeiro (clear?! home is where the heart is).

I moved here to work with product development for bomnegócio.com - a classifieds site. It has been a fun ride thus far. The product is awesome, we are growing well, the people are great and I have to say that living two blocks from the beach and the office is quite amazing as well.

The footballer in me created this other project: SeeTheCup.com, which aims to give a little taste of what it is like to be at a World Cup.

In this space I will share ideas and thoughts about my new life in Rio, my projects, the market, UX, product design, food, my dog Sebastian and things that are smart, beautiful and useful.